Best home and electric
Best Home and Electric is a retailer of electrical appliances, sound and vision equipment and selected furniture lines. The chain offers branded merchandise to its targeted customers in the LSM 4 to 7 group.
The electronic catalogue is used extensively to market furniture ranges and furniture accounts for [36.4%] of sales in the chain.
Stores are smaller than Lewis stores and average 150m2, being located mainly in high traffic areas with high trading densities.
|Financial and operating performance||2017||2016||2015|
|Merchandise sales growth||%||(6.6)||(5.4)||3.3|
|Operating profit margin||%||15.3||18||21.1|
|New stores opened (closed)||(4)||(2)||0|
|Total trading space||m2||17 083||17 564||17 832|
|Annual revenue per m2||R’000||42||45||45|
The brand’s operating profit margin is above the group average as the brand has a stronger presence in urban and semi-urban trading areas which have been less affected by the drought and affordability regulations.