Lewis

Lewis is South Africa’s largest furniture brand and contributes 76.5% of the group’s merchandise sales. Stores sell a range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 target market.

Stores are generally located in main streets and town centres. Each store carries a basic range of merchandise and stores then select a further optional range to cater for specific markets and regional differences. Lewis has 526 stores, including 66 stores in Botswana, Lesotho, Namibia and Swaziland.

Conventional stores average 450m2 and the smaller format stores 250m2. The smaller format store, introduced five years ago, has enabled the chain to gain access to high traffic areas at more affordable rentals. This store format offers customers key merchandise lines, with the full range available on the electronic catalogue and display screens in-store. Lewis now has 187 small format stores in its portfolio, an increase of 57 stores from last year.

During the year the chain refurbished 84 stores

Financial and operating performance  2016 2015 2014
Revenue Rm  4 565 4 645 4 400
Revenue growth (1.7) 6.6 1.9
Merchandise sales Rm  2 039 2 102 2 004.6
Merchandise sales growth (3.0) 4.9 (1.7)
Credit sales 64.9 68.97 72.2
Operating profit Rm  700 922 962.9
Operating profit margin 15.3 19.9 21.9
New stores opened    18 14 19
Total stores    526 508 494
Total trading space m2  191 380 188 752 198 032
Annual revenue per m2 R’000  23.9 24.6 22.2