Lewis is South Africa’s largest furniture brand and contributes 76.5% of the group’s merchandise sales. Stores sell a range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 target market.
Stores are generally located in main streets and town centres. Each store carries a basic range of merchandise and stores then select a further optional range to cater for speciﬁc markets and regional differences. Lewis has 526 stores, including 66 stores in Botswana, Lesotho, Namibia and Swaziland.
Conventional stores average 450m2 and the smaller format stores 250m2. The smaller format store, introduced ﬁve years ago, has enabled the chain to gain access to high traﬃc areas at more affordable rentals. This store format offers customers key merchandise lines, with the full range available on the electronic catalogue and display screens in-store. Lewis now has 187 small format stores in its portfolio, an increase of 57 stores from last year.
During the year the chain refurbished 84 stores
|Financial and operating performance||2016||2015||2014|
|Revenue||Rm||4 565||4 645||4 400|
|Merchandise sales||Rm||2 039||2 102||2 004.6|
|Merchandise sales growth||%||(3.0)||4.9||(1.7)|
|Operating profit margin||%||15.3||19.9||21.9|
|New stores opened||18||14||19|
|Total trading space||m2||191 380||188 752||198 032|
|Annual revenue per m2||R’000||23.9||24.6||22.2|