Best Home and Electric
Best Home and Electric is a retailer of electrical appliances, sound and vision equipment and selected furniture, targeting customers in the rapidly growing LSM 4 to 7 groups.
The chain offers exclusive branded merchandise, which is differentiated from Lewis to create a distinctive electrical goods brand. Furniture lines are solid, mostly through the electronic catalogue and accounts for 28% of sales in the chain. Stores are smaller than Lewis (150m² in size) and are generally situated in high traffic areas with high trading densities.