Best Home and Electric
Best Home and Electric is a retailer of electrical appliances, sound and vision equipment and furniture, targeting customers in the rapidly growing LSM 4 to 7 groups.
The chain offers exclusive branded merchandise creating a distinctive electrical goods brand. The merchandise is differentiated from the Lewis trading brand, stores are smaller and are generally situated in high traffic areas with high trading densities.
In response to growing customer need, a limited range of furniture lines were introduced into stores in 2009 and the chain was rebranded as Best Home and Electric to reflect this change in the merchandise offering.