Lewis
Lewis sells a range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 categories. Each store carries a basic range of merchandise, and select a further optional range to cater for specific markets and regional differences.
The outlets are generally situated in main streets and town centres, with some presence in shopping centres, with 380 stores across South Africa and 47 stores in the neighbouring countries of Botswana, Lesotho, Namibia and Swaziland.
A successful small store concept was piloted in 2009 offering customers key merchandise lines, with the balance of the range available on an electronic catalogue and display screens in-store. This gives the chain access to high traffic areas at lower rentals and forms part of the Lewis expansion plans.