Lewis sells a range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 categories. Each store carries a basic range of merchandise and stores then select a further optional range to cater for specific markets and regional differences.
The outlets are generally situated in main streets and town centres, with some presence in shopping centres, with 436 stores including 47 stores in the neighbouring countries of Botswana, Lesotho, Namibia and Swaziland.
The successful smaller format store concept was piloted in 2009, offers customers key merchandise lines, with the balance of the range available on an electronic catalogue and display screens in-store. This gives the chain access to high traffic areas at more affordable rentals. These small stores average 250 m² compared to the average 400 m² of the conventional Lewis store. Lewis now has nine small format stores.