My Home

A new trading brand, My Home, was launched in 2010 to target aspirational customers in the LSM 7 – 8 categories. This new chain is aimed at attracting customers requiring more upmarket furniture who have a need for in-store credit facilities. My Home will adopt the successful Lewis business model and use the group’s well-established credit infrastructure. The focus will be on differentiating the merchandise offering through exclusive and innovative ranging of more aspirational yet still traditional furniture.

Stores are located mainly in shopping centres.