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Strategy

Performance indicators and targets


MATERIAL ISSUE   KEY PERFORMANCE INDICATORS TARGET ACHIEVED
     2012 Medium term 2011
Credit management Debtor costs as a percentage of net trade receivables9% – 10% 8% 10.2%
           
  Satisfactory paid customers 74% – 75% 75% 74.5%
           
Merchandising Gross profit margin 35% – 37% 35% – 37% 36.3%
           
  Inventory turn 5.0 – 6.0 5.0 – 6.0 5.7
           
Execution of business
Operating margin23% – 24%26%23.0%
model          
  New store openings4030 – 40 p.a.40
           
  Credit sales as a percentage of total sales 70% – 72% 70% – 72% 71.4%
           
  Operating cost ratio (excluding debtor costs) 35% – 36% 35% – 36% 35.1%
           
Capital management Gearing28% – 32%<35%26.8%
           
  Dividend payout 50% 50% 50%
           
Human capital Skills development – number of staff trained p.a. >3 000 >3 300 3 096
           
  B-BBEE level contributor545

Management plan

Material issues, strategic objectives and key risks

MATERIAL ISSUE: CREDIT MANAGEMENT      
Strategic objective Key risks   Management plans Reference
Optimise the quality of the debtors’ book by improving collections, reducing debtor costs and exploring further sales opportunities Inability to maintain optimal quality of debtors’ book owing to: Focus on increasing satisfactory paying customers Credit report
Customer segmentation and credit  
High levels of unemployment   limit strategies  
Deteriorating economic conditions    
MATERIAL ISSUE: MERCHANDISING
Strategic objective Key risks Management plans Reference
Maintain competitive advantage through sourcing exclusive, quality, value-for-money merchandise Suppliers and distribution partners performing below standard Ensure reliable backup supplier channel Chief Executive Officer’s Report
Lack of depth in supplier base Further improve supply chain management through system enhancements
Exchange rate fluctuations  
    Manage foreign currency risk  
         
MATERIAL ISSUE: EXECUTION OF BUSINESS MODEL
Strategic objective Key risks Management plans Reference
Execute the business model Poor execution of the customer-focused business model Growing the customer base through new customer acquisition initiatives Business Model
     
    Expanding store footprint  
  Insufficient experienced operational staff Focus on stable store management through training, recruitment and selection strategies  
       
           
MATERIAL ISSUE: CAPITAL MANAGEMENT
Strategic objective Key risks Management plans Reference
Effective management of financial risks and the liquidity requirements of the business Ineffective capital management could impact on profitability and returns to shareholders Ensure access to capital at all times Chief Financial Officer’s Report
Manage currency exposure
Manage investment portfolio
       
         
MATERIAL ISSUE: HUMAN CAPITAL
Strategic objective Key risks Management plans Reference
Ongoing development of staff for management positions; retention of current management and attract competent individuals as required Inability to attract, develop and retain suitable staff for executive and operational management positions Training and development programmes Human Capital and Remuneration Report
Remuneration retention schemes
Focused recruitment and selection
  practices
    Transformation through broad-based  
      black economic empowerment