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Group structure

             
     
Lewis, the largest furniture brand with 427 stores, sells a wide range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 category.   Best Electric, with 88 branches, is a specialist electrical appliance and audiovisual brand also targeting consumers in the LSM 4 to 7 category.   My Home is aimed at attracting customers in the LSM7 - 8 categories wanting more aspirational yet still traditional furniture and who have a need for in-store credit facilities. The merchandise offering is differentiated from the group’s other brands through exclusive and innovative ranging.   Monarch Insurance Company offers Customer Protection Insurance products to the South African customer base.