CUSTOMER-FOCUSED BUSINESS MODEL
LEWIS GROUP OPERATES A DECENTRALISED, STORE-BASED BUSINESS MODEL WHERE ALL ASPECTS OF THE RELATIONSHIP WITH THE CUSTOMER ARE MANAGED BY THE STAFF IN THE STORES.
This model has been consistently applied since the inception of the business and is based on the premise that the selling of furniture and the provision of credit are interdependent. The only aspects of the customer relationship that are not managed at a store level are the credit approval and granting processes.
CUSTOMER RELATIONSHIPS MANAGED BY STORES
Store
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Merchandise sales and credit applications
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Collections
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Re-serve programme
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Distribution and supply chain
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CENTRALISED CREDIT ASSESSMENT AND APPROVAL |
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Head Office
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Credit application and granting
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