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profile: retail brands

Lewis, the largest furniture brand with 417 stores, sells a wide range of household furniture, electrical appliances and home electronics to customers in the LSM 4 to 7 category.

Best Electric, with 87 branches, is a specialist electrical appliance and audiovisual brand also targeting consumers in the LSM 4 to 7 category.

Lifestyle Living, a growing niche furniture retailer with 21 stores, sells stylish furniture and accessories to consumers in the LSM 8 to 10 market.

Monarch Insurance Company offers Customer Protection Insurance products to the South African customer base.