The group embarked on its strategy to diversify the business and reduce the reliance on credit sales. In 2014, the group acquired the Beares brand with a focus on higher LSM group of 7-8 with higher proportion of cash sales.
In 2017, the group doubled its store base outside of South Africa to 116 stores with the acquisition of Ellerines and Beares stores in Botswana, Lesotho, Namibia and eSwatini. Stores outside South Africa now account for 18.2% of the group’s merchandise sales.
The acquisition of cash retailer United Furniture Outlets (UFO) in 2018 enabled the group to access a higher income customer market.
The diversification across retail channels was realised in May 2018 when the group launched INspire, an omni-channel retail offering marketed through outbound and inbound call centres, agents and digital platforms including online shopping at www.inspire.co.za.