Beares targets customers in the LSM 7 to 9 categories wanting more aspirational furniture than the group’s other brands (Lewis and Best Home and Electric) while utilising in-store credit facilities.

Beares focuses on offering exclusive and innovative ranging of aspirational furniture. While aimed at a higher target market than Lewis and Best Home and Electric, Beares applies the group’s business model and utilises the well-established credit infrastructure. Stores average 360m2 and are located mainly in high traffic areas. Beares has 151 stores, including 42 stores in Botswana, Lesotho, Namibia and eSwatini, collectively.